Lisa Plonka, leader of Plante Moran’s franchise and consumer goods and services practice, and Lou Longo, leader of the international consulting practice at Plante Moran, discuss how globalization has affected franchise expansion. The article, “Globalization’s effect on franchise expansion,” explores how globalization is transforming the franchise industry. It highlights international markets and the strategies franchises use to succeed globally.
In the article, they explore how franchises are tapping into diverse cultures and economies, which drives growth but requires a deep understanding of local consumer behaviors. This diversity presents both opportunities and challenges, as businesses must tailor their offerings to meet the unique preferences of each market.
“What we find in our consultancy practice with organizations that are going international is the enthusiasm can cause them to not do some of the base research that they would do if they were doing something in their home country.”
For more insights on globalization’s effects on franchise expansion. Please read the full article on 1851 Franchise.
