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Case Study

The Gorilla Glue Company: Creating unbreakable bonds

September 12, 2024 / 2 min read

Gorilla Glue has become the standard-setting product that helps repairs, creations, and restorations endure. And with such a heavy-duty reputation, they need an advisor as dedicated to quality and resiliency as they are. Here’s how Gorilla Glue counts on us.

If you’ve ever finished a hands-on DIY project — fixing up a child’s toy or completing a simple household repair — you’ve probably heard of our client, Gorilla Glue. Family-owned and based in Cincinnati, Ohio, Gorilla Glue is known for its glues, sealants, and adhesive tapes, which have become the go-to for everyday tasks and crafts, due to their “gorilla tough” bonds, dynamic versatility, and fast-acting reliability. But Gorilla Glue’s reputation for strength and dependability wasn’t built overnight — it’s been decades in the making.

Today, the Gorilla Glue brand has become one of the most prevalent and recognized industrial and commercial adhesives on the market, with an international footprint extending beyond North America to Japan, Australia, Germany, and other western European markets. Its product offerings now include tapes, epoxy, wood glue, and construction products, including sprays, sealants, fillers, coatings, and more.

What their many customers and DIYers across the globe might not see is the grit and resiliency it takes to grow a family-owned business into an internationally respected brand with a presence on the shelves of nearly every major retailer — and to do so with integrity and compassion. “We build brands people love with products we believe in alongside people we care about,” says Justin Grout, director of operations finance. “Our customers remain central to every decision, from hiring to product development.”

As a growth-focused business dedicated to its core values — in a dynamic and competitive industry — Gorilla Glue looks for advisors who can match tough challenges with strong strategies, draw forward-thinking solutions from on-the-ground industry expertise, and be an “all-in” team player.

“Plante Moran demonstrates the same level of ownership over their work and [consumer packaged goods industry] knowledge as everyone on the Gorilla Glue side,” says Grout. “I can count on them to not just deliver but overdeliver; to help us see around the corner and anticipate what’s coming next.”

He also values Plante Moran’s focus on people and service, a principle both organizations share.

“Plante Moran’s dedication, expertise, and approach to service means we get a better product at the end of the day, which means our customers do, too,” says Grout.

Gorilla Glue’s business success is as much the result of their dedicated employees’ grit and fortitude as it is compassion for the customers who count on their products for any task, big or small. Our ability to rise to the challenge and our dedication to their vision — for the business and the people — help Gorilla Glue remain the go-to glue for millions around the world.

Plante Moran’s dedication, expertise, and approach to service means we get a better product at the end of the day, which means our customers do, too.
Justin Grout, Director of Operations Finance, The Gorilla Glue Company

With costing and margin intelligence, data alone isn’t your advantage. Learn how we helped Gorilla Glue develop costing and cost-to-serve metrics that turn valuable data into powerful strategies.

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