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Manufacturing analytics: Enhance visibility and drive actionable insights

March 27, 2025 / 4 min read

Manufacturers generate massive amounts of data but often struggle to use it effectively. Analytics help uncover hidden issues, improve decision-making, and boost efficiency, competitiveness, and profitability. Don’t let valuable insights go unnoticed — turn data into action.

Manufacturers generate vast amounts of data — from the shop floor and the front office to the suppliers, logistics partners, and customers — but many struggle to harness it effectively. As the industry faces rising costs, supply chain volatility, shifting customer demands, and shrinking margins, data-driven insights are no longer optional. Manufacturers need smarter analytics to uncover inefficiencies, improve decision-making, and stay competitive in an increasingly complex market.

Historically, manufacturers have relied on manual processes, legacy systems, and gut instinct — often masking operational issues and underperformance. Everything may “look okay,” but without the right data to drive decisions, efficiency, competitiveness, and profitability are at risk.

Without the right data to drive decisions, efficiency, competitiveness, and profitability are at risk.

Manufacturing data visibility is key: The role of analytics

Analytics can provide visibility into every aspect of your business and operations, from demand forecasting, inventory management, and supply chain concerns to labor productivity and predictive maintenance. By deep-diving into specific data points and trends, manufacturers can identify improvement opportunities and self-correct before problems become systemic.

For example, analyzing metrics like overall equipment effectiveness (OEE), scrap rates, labor costs, and SKU-level profitability provides the insights needed to optimize costing and production. Truly understanding why certain work centers, operators, or shifts outperform others enables targeted action to improve underperformance.

On the supply chain front, manufacturing analytics enhance agility, allowing quick adaptation to changes. Whether managing supplier electronic data integration (EDI) updates or last-minute customer order modifications, analytics help minimize penalties, prevent overstocks or shortages, and improve demand forecasting.

Simply put, manufacturing organizations that leverage data and analytics pivot, change, and make decisions quicker and with better outcomes, not just financial outcomes but operational outcomes too. Analytics make the day-to-day work easier; instead of operating in ambiguity, you gain clarity, and you can better allocate resources to other value-add activities.

Analytics make the day-to-day work easier; instead of operating in ambiguity, you gain clarity, and you can better allocate resources to other value-add activities.

Getting started with manufacturing analytics

When business leaders think analytics, they often picture sleek charts and graphs that look great in presentations. But the real power of analytics is a single source of truth. No more siloed decisions because disparate applications create inconsistent information. Having clean, organized, centralized data helps manufacturers tell a story. Everyone uses the same key metrics for informed conclusions and interpretations. Executives gain holistic insights needed to take action.

For data and analytics initiatives to reach their full potential, manufacturers need a strong foundation and a strategic approach to digital transformation — where legacy processes and systems are carefully integrated with modern, interconnected solutions. In other words, digital transformation is the backbone of successful analytics integration. A single source of truth comes from normalizing and consolidating data across production systems, financial tools, and ERP platforms.

A well-defined digital strategy and roadmap should guide this transformation, ensuring technology — including analytics tools — aligns with and supports your strategic business goals.

A well-defined digital strategy and roadmap should guide this transformation, ensuring technology — including analytics tools — aligns with and supports your strategic business goals.

It’s easier said than done. Many analytics applications pull data from multiple sources, but surface-level data often lacks the depth needed for real insights. For example, a simple transactional system might tell you how many units were produced in a day, but analytical data reveals why production rates fluctuate — whether due to machine downtime, labor inefficiencies, or material shortages. Do you have the right production reporting tools in place? What executive decisions are they supporting? To gain real value, data must be collected at the level you need to analyze it — requiring strategy, expertise, modern technology, and a clear plan.

With a digital strategy and roadmap in place, manufacturers find success by taking a crawl-walk-run approach to data and analytics — starting with pilot projects, small wins, and incremental progress. Tackling low-hanging fruit can deliver measurable ROI quickly, creating momentum for broader adoption. Over time, analytics tools can scale to address more complex challenges across operations. As manufacturers refine their use of analytics, they become leaner, more resilient organizations, where data-driven decision-making drives continuous improvement and innovation.

Unlock value with your data and manufacturing analytics

Beyond efficiency and improved profitability, data and analytics also set the stage for long-term growth and scalability. With systems in place to capture and analyze data — the right data —companies can better adapt to market changes, navigate disruptions, and assess new opportunities with confidence.

Data and analytics also play a growing role in attracting investment and securing favorable terms during mergers and acquisitions. Private equity firms are increasingly demanding data before, during, and after transactions, and companies that invest in analytics and digital transformation often see higher valuations. In today’s market, data is one of your most valuable assets.

By making analytics a priority in digital transformation, manufacturers move beyond high-level assumptions to a targeted strategy that aligns people, processes, technology, and data. Leadership gains deeper insights, makes smarter decisions, and confidently adapts to change. In short, companies that prioritize data and analytics don’t just keep up — they pull ahead of the competition and thrive.

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