Across the United States, 29 percent of older adults make up the middle-income market. Earning between $25,000 and $50,000, this group makes too much to qualify for traditional affordable housing but too little to afford even market-rate senior housing. With the senior population expected to blossom with aging Baby Boomers, our industry doesn’t have a lot of time to develop affordable options for this cohort.
On June 20, we dove head-first into the topic of middle-market senior living, distilling the challenges and highlighting the opportunities available in this underserved market in our webinar “The Next Big Challenge – Serving the Middle Income Senior Housing Market.”
Access "The Next Big Challenge: Serving the Middle Income Senior Housing Market" Webinar
If you missed the lively discussion, click the link below to watch the recording on YouTube.
You can also check out Senior Housing News’ article for a brief intro into the topics we discussed.
Let's keep the conversation going!
Our webinar spurred a lot of questions and conversation. Please reach out to us to talk through any points of interest or questions you have. We’ll also be continuing this critical discussion at the Senior Housing News Summit in Chicago on July 14. Let’s meet up if you’re planning to attend!
Dana Wollschlager | (847) 628-8903 | Email me >>
Jamie Timoteo | (312) 344-2449 | Email me >>
