The client
Nonprofit life plan community Clark Retirement Community has served the greater Grand Rapids, Michigan, area since its founding in 1906.
The challenge
To meet the changing needs in the market, improve profitability, and further diversify its existing portfolio, Clark determined it was time to undergo a master planning process when expanding its Keller Lake campus. Planning for this project would take place simultaneously with the repositioning at the community’s Franklin campus.
The solution
With the strategic guidance of Plante Moran Living Forward (PMLF) and a clear understanding of the market and financial impacts from PMLF’s feasibility research, Clark completed the master planning process in 2017.
The master plan encompassed three phases that would ultimately transform the campus for the future: adding more than 90 new independent livings (IL) apartments, a new 80-unit assisted living replacement building, and roughly 20 new IL townhomes. Phase 1, totaling $44 million of total project costs, would consist of 48 new IL apartments and renovations of common spaces to add more amenities that support active lifestyles, socialization, wellness programs, and community events.
After board approval for Phase 1, it was apparent Clark’s administration faced several challenges related to construction planning, phasing, and logistics. PMLF was once again engaged, and as development advisor and owner’s representative, provided the experience and resources Clark needed to guide the process after the master planning efforts and through the development continuum.
The benefit
PMLF’s services included overall project management, coordinating project team selection, overseeing the design process, guiding Clark’s team through the local planning and zoning approval process, and facilitating project team alignment while mitigating risk throughout the entire process. PMLF also helped secure financing and actively manages the entire program budget, which kept the organization and project on track with its goals and objectives.